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1.

Cover image for Reputation management : the key to successful public relations and corporate communication

Reputation management : the key to successful public relations and corporate communication

Reputation management : the key to successful public relations and corporate communication

by

Doorley, John.

Format:

Books

Publication Date

2011 2010 2007

Excerpt:

Strategisches Management.

Available: Copies:

2.

Cover image for Managing change : a strategic approach to organisational dynamics

Managing change : a strategic approach to organisational dynamics

Managing change : a strategic approach to organisational dynamics

by

Burnes, Bernard, 1953-

Format:

Books

Publication Date

2009

Excerpt:

Strategisches Management.

Available: Copies:

3.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Strategisches Management.

Available: Copies:

4.

The new strategic brand management : creating and sustaining brand equity long term

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Strategisches Management.

Available: Copies:

5.

Leadership brand : developing customer-focused leaders to drive performance and build lasting value

Leadership brand : developing customer-focused leaders to drive performance and build lasting value

by

Ulrich, David, 1953-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html

Format:

Books

Publication Date

2007

Excerpt:

Strategisches Management.

Available: Copies:

6.

Cover image for Strategic management in action

Strategic management in action

Strategic management in action

by

Coulter, Mary K.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0421/2004018971.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014191445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

Strategisches Management.

Available: Copies:

7.

Cover image for Strategy bites back : it is a lot more, and less, than you ever imagined--

Strategy bites back : it is a lot more, and less, than you ever imagined--

by

Mintzberg, Henry.

Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004059515.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

Strategisches Management.

Available: Copies:

8.

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm

Format:

Books

Publication Date

2004

Excerpt:

Strategisches Management.

Available: Copies:

9.

Cover image for Strategic management : concepts and cases

Strategic management : concepts and cases

Strategic management : concepts and cases

by

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

2004

Excerpt:

Strategisches Management.

Available: Copies:

10.

Cover image for Corporate reputation and competitiveness

Corporate reputation and competitiveness

by

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

Strategisches Management.

Available: Copies:

11.

Cover image for Strategic market management

Strategic market management

by

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html

Format:

Books

Publication Date

2001

Excerpt:

Strategisches Management.

Available: Copies:

12.

Cover image for Good to great : why some companies make the leap-- and others don't

Good to great : why some companies make the leap-- and others don't

Good to great : why some companies make the leap-- and others don't

by

Collins, James C. (James Charles), 1958-

Format:

Books

Publication Date

2001

Excerpt:

Strategisches Management.

Available: Copies:

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Subject: Strategisches Management.

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David, Fred R. Concepts of strategic management.

(2)

Kapferer, Jean-Noël.

(2)

Strickland, A. J. (Alonzo J.)

(2)

Thompson, Arthur A., 1940-

(2)

Aaker, David A.

(1)

Ahlstrand, Bruce W.

(1)

Burnes, Bernard, 1953-

(1)

Collins, James C. (James Charles), 1958-

(1)

Collis, David J.

(1)

Coulter, Mary K.

(1)

Davies, Gary, 1946-

(1)

Dixit, Avinash K.

(1)

(1)

Garcia, Helio Fred.

(1)

Kapferer, Jean-Noël. Strategic brand management.

(1)

Keller, Kevin Lane, 1956-

(1)

Lampel, Joseph.

(1)

Mintzberg, Henry.

(1)

Montgomery, Cynthia A., 1952-

(1)

Morden, Tony, 1946-

(1)

Nalebuff, Barry, 1958-

(1)

Smallwood, W. Norman.

(1)

Ulrich, David, 1953-

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Aufsatzsammlung.

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Business Planning

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Business planning.

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Change Management.

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Communication in organizations.

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Corporate identity.

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Organizational change.

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Organizational learning.

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(1)

Planejamento estratégico.

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Planification stratégique - Cas, Études de.

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