design -- Business process innovation -- Business and innovation failure -- The diffusion of innovation

geography : transport, energy, disease, and crops -- The role of culture : demography, education, and gender

Diffusion of innovations -- Management.

Culture diffusion.

Culture diffusion -- Europe.

Understanding global cultures : metaphorical journeys through 31 nations, clusters of nations

Contents note continued: 9.Reverse technology diffusion: on the diffusion of technological

-- Case Study -- Activity 1 Mapping Culture Regions -- Activity 2 Culture Traits of Your Culture Subregion

Introduction -- Developing a Competitive Advantage -- Culture and Its Powerful Impact -- Culture

Tradition -- Language-Centered Perspective on Culture -- Co-cultural Theory -- Applications & Implications

Consumer Effort -- Post-Decision Processes -- The Consumer's Culture -- Consumer Diversity -- Social Class

Cambridge handbook of culture, organizations, and work / Bhagat, Rabi S., 1950-