To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

Music and its relevance to brand personality amongst the female youth market

Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightment

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Implications of the Consumer Protection Act for the South African cosmetics industry

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple