, Motivation and Hedonism -- The Self and Personality -- Perception -- Learning and Knowledge -- Attitude

Consumer behavior : buying, having, and being / Solomon, Michael R., author.

-- Culture and subculture -- Reference groups and social class -- Personal characteristics -- Customer

-- Motivation, Ability, and Opportunity -- Exposure, Attention, and Perception -- Knowledge and Understanding

Consumer behavior : buying, having, and being / Solomon, Michael R.

-- Culture and subculture -- Reference groups and social class -- Personal characteristics -- Customer

Consumer behavior : buying, having, and being / Solomon, Michael R.

. Market Segmentation. pt. II. The consumer as an individual. 4. Consumer Motivations -- 5. Personality and

Clothing and dress -- Marketing.

, emotions, and psychographics -- Customer attitudes: cognitive and affective -- Market differentiation and