by 
 Clark, Moira.
Format: 
Books
Publication Date 
 2004
Excerpt: 
Business success through service excellence / Clark, Moira.
by 
 Payne, Adrian.
Format: 
Books
Publication Date 
 1995
Excerpt: 
-Term Customer Loyalty: A Strategic Approach / Moira Clark and Adrian Payne -- 4. Internal Marketing: Myth versus
