Search Results for

Brand storytelling : put customers at the heart of your brand story

Personal selling

Supplier relationship management : unlocking the hidden value in your supply base

Personal selling

Managing service excellence : the ultimate guide to building and maintaining a customer-centric organization

Going social : excite customers, generate buzz, and energize your brand with the power of social media

The marketing manifesto

Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence

Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement

Customers first : dominate your market by winning them over where it counts the most

The market-driven supply chain : a revolutionary model for sales and operations planning in the new on-demand economy

The conversation company : boost your business through culture, people and social media

The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth

Customer service : career success through customer loyalty

Please every customer : delivering stellar customer service across cultures

Harvard business review on increasing customer loyalty.

Harvard business review on reinventing your marketing.

The new relationship marketing : how to build a large, loyal, profitable network using the social Web

Wired and dangerous : how your customers have changed and what to do about it

The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business

Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)

Relationship selling

Effective customer care

Turn clicks into customers : proven marketing techniques for converting online traffic into revenue

eMarketing strategies for the complex sale

Relationship marketing : a consumer experience approach

The relationship revolution : closing the customer promise gap

The power of appreciative inquiry : a practical guide to positive change

Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!

The customer rules : the 14 indispensable, irrefutable, and indisputable qualities of the greatest service companies in the world

The next evolution of marketing : connect with your customers by marketing with meaning

Open innovation in the financial services : growing through openness, flexibility and customer integration

The new influencers : a marketer's guide to the new social media

The power of two : how smart companies create win-win customer-supplied partnerships that outperform the competition

The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

Customer care excellence : how to create an effective customer focus

Lean solutions : how companies and customers can create value and wealth together

The satisfied customer : winners and losers in the battle for buyer preference

The DNA of customer experience : how emotions drive value

Care packages for your customers : an idea a week to enhance customer service

Stop acting like a seller and start thinking like a buyer : improve sales effectiveness by helping customers buy

What the customer wants you to know : how everybody needs to think differently about sales

Great customer connections : simple psychological techniques that guarantee exceptional service

Handbook of CRM : achieving excellence in customer management

Beyond six sigma : profitable growth throuth customer value creation

Publish and prosper : blogging for your business

Questions that sell : the powerful process for discovering what your customer really wants

Trust-based selling : using customer focus and collaboration to build long-term relationships

Up close and personal? : customer relationship marketing @ work

Naked conversations : how blogs are changing the way businesses talk with customers

Handbook of customer satisfaction and loyalty measurement

Outside innovation : how your customers will co-design your company's future

Build your customer strategy : a guide to creating profitable relationships

Connecting with your customers.

The working world for young adults. Customer service an attitude not an occupation

151 quick ideas to get new customers

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy

Passionate and profitable : why customer strategies fail and ten steps to do them right

Revolutionize your customer experience / Colin Shaw.

Implementing strategic change : tools for transforming an organization

Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty

Your client's story : know your clients and the rest will follow

Building great customer experiences

Dealing with the customer from hell : a survival guide

Killer customers : tell the good from the bad and crush your competitors

Culture and positioning as determinants of strategy : personality and the business organization

The consumer-- or else! : consumer-centric business paradigms

The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena

The power of appreciative inquiry : a practical guide to positive change

The businessperson's toolbox of really useful business ideas. 2

What's keeping your customers up at night? : close more deals by selling to your client's pain

Buyer behaviour : a multi-cultural approach

101 ways to really satisfy your customers

The ten demandments : rules to live by in the age of the demanding customer

Seven power strategies for building customer loyalty

One to one, B2B : customer development strategies for the business to business world

Customer equity : building and managing relationships as valuable assets

The loyalty effect : the hidden force behind growth, profits, and lasting value

Emotion marketing : the Hallmark way of winning customers for life

Human relations in business : developing interpersonal and leadership skills

Call centre effectiveness

The psychology of customer service

Aftermarketing : how to keep customers for life through relationship marketing

Advances in relationship marketing

Command performance : the art of delivering quality service

I was your customer

Strategic Customer Alliances : How to Win, Manage and Develop Key Account Business in the 1990's

World class! : strategies for winning with your customer.