68 Results
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Cover image for New food product development : global strategies and practices for successful innovation
by 
Toschka, Holger Y., author.
Format: 
Books
Publication Date 
2025
Available: Copies:
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Available: Copies:
Cover image for Innovation management and new product development
by 
Trott, Paul VerfasserIn.
Format: 
Books
Publication Date 
2021
Available: Copies:
Cover image for Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Available: Copies:
by 
Lama, Ravin.
Format: 
Books
Publication Date 
2016
Available: Copies:
Cover image for Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2015
Available: Copies:
by 
Sicard, Marie-Claude.
Format: 
Books
Publication Date 
2013
Available: Copies:
Cover image for Strategic brand management : building, measuring, and managing brand equity
by 
Keller, Kevin Lane, 1956-
Format: 
Books
Publication Date 
2013
Available: Copies:
Cover image for Product management
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2013
Available: Copies:
Cover image for How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Available: Copies:
Cover image for Brand management : Principles and Practices
by 
Dutta, Kirti.
Format: 
Books
Publication Date 
2012
Available: Copies:
Cover image for Positioning the brand : an inside-out approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2012
Available: Copies:
by 
De Chernatony, Leslie, 1953-
Format: 
Books
Publication Date 
2011
Available: Copies:
Cover image for Wikibrands : reinventing your company in a customer-driven marketplace
by 
Moffitt, Sean.
Format: 
Books
Publication Date 
2011
Available: Copies:
Cover image for Branded lives : the production and consumption of meaning at work
by 
Brannan, Matthew J.
Format: 
Books
Publication Date 
2011
Available: Copies:
by 
Bergh, Joeri van den.
Format: 
Books
Publication Date 
2011
Available: Copies:
Cover image for Brand failures : the truth about the 100 biggest branding mistakes of all time
by 
Haig, Matt.
Format: 
Books
Publication Date 
2011
Available: Copies:
by 
Grütter, Anton.
Format: 
Books
Publication Date 
2010
Available: Copies:
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2010 2009
Available: Copies:
by 
Lindemann, Jan.
Format: 
Books
Publication Date 
2010
Available: Copies:
Cover image for Shiny objects marketing : using simple human instincts to make your brand irresistible
by 
LaBonte, David A., 1953-
Format: 
Books
Publication Date 
2008
Available: Copies:
Cover image for Strategic brand management
by 
Elliott, Richard, 1950-
Format: 
Books
Publication Date 
2007
Available: Copies:
Cover image for Brand vision : how to energize your team to drive business growth
by 
Taylor, David, 1964-
Format: 
Books
Publication Date 
2006
Available: Copies:
by 
Cooper, Robert G. (Robert Gravlin), 1943-
Format: 
Books
Publication Date 
2005
Available: Copies:
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2005
Available: Copies:
Cover image for Product management
by 
Lehmann, Donald R.
Format: 
Books
Publication Date 
2004
Available: Copies:
Cover image for Sense : the art and science of creating lasting brands
by 
Lippincott Mercer (Firm)
Format: 
Books
Publication Date 
2004
Available: Copies:
by 
LaSalle, Diana, 1949-
Format: 
Books
Publication Date 
2003
Available: Copies:
Cover image for New product development : from initial idea to product management
by 
Annacchino, Marc A.
Format: 
Books
Publication Date 
2003
Available: Copies:
by 
Jooste, C. J.
Format: 
Books
Publication Date 
2002
Available: Copies:
Cover image for The Brandmindset
by 
Knapp, Duane E.
Format: 
Books
Publication Date 
2000
Available: Copies:
Cover image for Brand asset management : driving profitable growth through your brands
by 
Davis, Scott M., 1964-
Format: 
Books
Publication Date 
2000
Available: Copies:
by 
Baker, Michael John.
Format: 
Books
Publication Date 
1999
Available: Copies:
by 
Gilmore, Fiona.
Format: 
Books
Publication Date 
1999 1997
Available: Copies:
by 
Smith, Preston G., 1941-
Format: 
Books
Publication Date 
1998
Available: Copies:
Cover image for Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Format: 
Regular print
Publication Date 
1998
Available: Copies:
by 
Trott, Paul.
Format: 
Books
Publication Date 
1998
Available: Copies:
Cover image for Brand management
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
1998
Available: Copies: