Search Results for Houston, Michael J.

3 Results
000IIE
Cover image for Marketing : strategic foundations
Marketing : strategic foundations
Marketing : strategic foundations
by 
Busch, Paul S.
Format: 
Books
Publication Date 
1985
Excerpt: 
Houston, Michael J.
Available: Copies:
Cover image for Brands and brand management : contemporary research perspectives
Brands and brand management : contemporary research perspectives
by 
Loken, Barbara.
Format: 
Books
Publication Date 
2010
Excerpt: 
Houston, Michael J.
Available: Copies:
Cover image for Review of marketing research. Vol. 3
Review of marketing research. Vol. 3
by 
Malhotra, Naresh K.
Format: 
Books
Publication Date 
2007
Excerpt: 
psychology / Giana M. Eckhardt and Michael J. Houston -- Consumer responses to price and its contextual
Available: Copies:
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