2 Results
00IIE
Cover image for DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Format: 
Books
Publication Date 
2008
Excerpt: 
: Consumers in Control Consumer Generated Content -- Consumers taking control the consumer as the "programmer
Available: Copies:
Cover image for Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer Participation.
Available: Copies: