by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
: television and radio -- Using digital interactive media and direct mail -- Using out-of-home, exhibitive, and
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
electronic media: television and radio -- Using digital interactive media and direct mail -- Using out
by
Arens, William F.
Format:
Books
Publication Date
1998
Excerpt:
. Using Print Media. 15. Using Electronic Media: Television and Radio. 16. Using Digital Interactive Media
by
Bovée, Courtland L.
Format:
Books
Publication Date
1992
Excerpt:
Contains information on: Coca Cola ; Apple computers ; Radio and television commercials