2 Results
00IIE
Cover image for Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Promotions opportunity analysis -- Advertising management -- Advertising design: theoretical frameworks and
Available: Copies:
Cover image for Services marketing
by 
Kurtz, David L., 1941-
Format: 
Books
Publication Date 
1998
Excerpt: 
opportunity to apply the concepts of the chapter. All cases are real-world companies, from Scandinavian
Available: Copies: