2 Results
00IIE
Cover image for Creating powerful brands.
by 
De Chernatony, Leslie, 1953-
Format: 
Books
Publication Date 
2011
Excerpt: 
brands -- 4. How consumer brands satisfy social and psychological needs -- 5. Business-to-business
Available: Copies:
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing -- Planning.
Available: Copies: