3 Results
000IIE
by 
De Chernatony, Leslie, 1953-
Format: 
Books
Publication Date 
2011
Excerpt: 
Part 1: Foundations of Brand Management -- 1. Why it is crucial to create powerful brands -- 2
Available: Copies:
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1995
Excerpt: 
CAM Foundation.
Available: Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1989
Excerpt: 
CAM Foundation.
Available: Copies: