4 Results
0000IIE
by 
Perreault, William D.
Format: 
Books
Publication Date 
2002
Excerpt: 
Applications in basic marketing : clippings from the popular business press / Perreault, William D.
Available: Copies:
by 
Perreault, William D.
Format: 
Books
Publication Date 
1999
Excerpt: 
Applications in basic marketing : clippings from the popular business press / Perreault, William D.
Available: Copies:
by 
Perreault, William D.
Format: 
Books
Publication Date 
1997
Excerpt: 
Applications in basic marketing : clippings from the popular business press / Perreault, William D.
Available: Copies:
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing
Available: Copies: