2 Results
00IIE
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel
Available: Copies:
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
Standards for the Practice of Public Relations -- App. B. Advertising Effectiveness Tracking Study -- App. C
Available: Copies: