by
Mullins, John W. (John Walker)
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html
Format:
Books
Publication Date
2008
Excerpt:
-- Section 2. Market opportunity analysis -- ch. 3. Understanding market opportunities -- ch. 4
by
Walker, Orville C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-d.html
Format:
Books
Publication Date
2006 2005
Excerpt:
-Making Focus -- Analysis Comes First -- Integrating Marketing Strategy with the Firm's Other Strategies and
by
Walker, Orville C.
Format:
Electronic Resources
Publication Date
2003
Excerpt:
Opportunity analysis -- Formulating marketing strategies -- Implementation and control.
by
Walker, Orville C.
Format:
Books
Publication Date
1999
Excerpt:
Opportunity analysis -- Formulating marketing strategies -- Implementation and control.