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Cover image for To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework
To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework
To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework
by 
Sethole, Mahlatsi.
Format: 
Manuscript
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
To investigate how Jay Z leverages digital communication platforms, in order to determine the
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Cover image for An exploration of consumer tribes and their role in strategic brand communication
An exploration of consumer tribes and their role in strategic brand communication
An exploration of consumer tribes and their role in strategic brand communication
by 
Cressy, Anastacia
Format: 
Manuscript
Publication Date 
2018
Excerpt: 
An exploration of consumer tribes and their role in strategic brand communication / Cressy
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Cover image for Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry
Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry
Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry
by 
Rankhododo, Tondani.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Examining digital communication platforms in creating brand equity in the South African
Available: Copies:
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