Search Results for Advertising -- Case studies.

17 Results
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Cover image for Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
by 
Helgert, Joseph P.
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- United States -- Case studies.
Available: Copies:
Cover image for Cyberethics : morality and law in cyberspace
Cyberethics : morality and law in cyberspace
by 
Spinello, Richard A., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Case Studies: DoubleClick: The Ethics of Online Advertising -- Facebook's "Unfriendly" Privacy Policies
Available: Copies:
Cover image for Ethics in marketing : international cases and perspectives
Ethics in marketing : international cases and perspectives
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
information on how to measure the success of your campaigns; a range of new tools; fresh case studies
Available: Copies:
Cover image for Campaign communication and political marketing
Campaign communication and political marketing
Campaign communication and political marketing
by 
Maarek, Philippe J.
Format: 
Books
Publication Date 
2011
Excerpt: 
intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of
Available: Copies:
Cover image for Killer Facebook ads : master cutting-edge Facebook advertising techniques
Killer Facebook ads : master cutting-edge Facebook advertising techniques
Killer Facebook ads : master cutting-edge Facebook advertising techniques
by 
Weintraub, Marty, 1959-
Format: 
Books
Publication Date 
2011
Excerpt: 
Killer Facebook ads : master cutting-edge Facebook advertising techniques / Weintraub, Marty, 1959-
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Cover image for Globalisation and advertising in emerging economies : Brazil, Russia, India and China
Globalisation and advertising in emerging economies : Brazil, Russia, India and China
Globalisation and advertising in emerging economies : Brazil, Russia, India and China
by 
Ciochetto, Lynne.
Format: 
Books
Publication Date 
2011
Excerpt: 
Advertising -- Economic aspects -- Case studies.
Available: Copies:
Cover image for Crisis communications : a casebook approach
Crisis communications : a casebook approach
Crisis communications : a casebook approach
by 
Fearn-Banks, Kathleen.
Format: 
Books
Publication Date 
2011
Excerpt: 
Advertising -- Case studies.
Available: Copies:
Cover image for Crisis communications student workbook
Crisis communications student workbook
Crisis communications student workbook
by 
Fearn-Banks, Kathleen.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising -- Case studies.
Available: Copies:
Cover image for Ads to icons : how advertising succeeds in a multimedia age
Ads to icons : how advertising succeeds in a multimedia age
Ads to icons : how advertising succeeds in a multimedia age
by 
Springer, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
Advertising campaigns -- Case studies.
Available: Copies:
Cover image for Strategic advertising management
Strategic advertising management
Strategic advertising management
by 
Percy, Larry.
Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html
Format: 
Books
Publication Date 
2009
Excerpt: 
Strategic advertising management / Percy, Larry.
Available: Copies:
Cover image for Ethics in psychology and the mental health professions : standards and cases
Ethics in psychology and the mental health professions : standards and cases
Ethics in psychology and the mental health professions : standards and cases
by 
Koocher, Gerald P.
Table of contents only http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html
Format: 
Books
Publication Date 
2008
Excerpt: 
have contributed to its popularity, including hundreds of case studies that provide illustrative
Available: Copies:
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