2 Results
00IIE
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion
Available: Copies:
Cover image for Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing
Available: Copies: