Search Results for Publicity.

IIE
14 Results
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Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
digital campaigns ; Sales promotion ; Fashion PR and publicity ; Measuring campaign effectiveness
Available: Copies:
Cover image for Professional practice for interior designers
Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
analysis ; Marketing plan -- Promotional basics : Promotion ; Public relations ; Publicity ; Press release
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Publicity -- Advantages and Disadvantages of Publicity -- Measuring the Effectiveness of Publicity
Available: Copies:
Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them
Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them
Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them
by 
Johnson, Michael, 1964-
Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm
Format: 
Books
Publication Date 
2012
Excerpt: 
Publicité.
Available: Copies:
Cover image for Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work
Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work
Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work
by 
Kleiman, Jessica.
Format: 
Books
Publication Date 
2011
Excerpt: 
Publicity.
Available: Copies:
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity
Available: Copies:
Cover image for The world of fashion
The world of fashion
The world of fashion
by 
Diamond, Jay.
Format: 
Books
Publication Date 
2008
Excerpt: 
sources for retailers -- The fashion retailer -- Advertising, special events, publicity, and visual
Available: Copies:
Cover image for Integrated marketing communications
Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion
Available: Copies:
Cover image for Drawing for designers
Drawing for designers
Drawing for designers
by 
Pipes, Alan.
Format: 
Books
Publication Date 
2007
Excerpt: 
technical illustrations and exploded/assembly diagrams used for publicity and instructing the end user in
Available: Copies:
Cover image for Advertising : concept and copy
Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
Publicité
Available: Copies:
Cover image for The end of advertising as we know it
The end of advertising as we know it
The end of advertising as we know it
by 
Zyman, Sergio.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity
Available: Copies:
Cover image for Beyond disruption : changing the rules in the marketplace
Beyond disruption : changing the rules in the marketplace
Beyond disruption : changing the rules in the marketplace
by 
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Agences de publicité -- Gestion -- Cas, Études de.
Available: Copies:
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