Search Results for Joachimsthaler, Erich.

3 Results
000IIE
Cover image for Brand leadership
Brand leadership
by 
Aaker, David A., 1938-
Format: 
Books
Publication Date 
2002
Excerpt: 
Joachimsthaler, Erich.
Available: Copies:
Cover image for Brand leadership
Brand leadership
by 
Aaker, David A.
Format: 
Books
Publication Date 
2009 2000
Excerpt: 
Joachimsthaler, Erich, 1956-
Available: Copies:
Cover image for Harvard business review on brand management.
Harvard business review on brand management.
Format: 
Books
Publication Date 
1999
Excerpt: 
Building brands without mass media / Erich Joachimsthaler and David A. Aaker -- Brands versus
Available: Copies:
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