by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
behavior : the foundations of advertising -- Market segmentation and the marketing mix : determinants of
by
Reading, Anthony.
Table of contents http://www.loc.gov/catdir/toc/ecip0412/2003026945.html
Contributor biographical information http://www.loc.gov/catdir/bios/jhu051/2003026945.html
Publisher description http://www.loc.gov/catdir/description/jhu051/2003026945.html
Contributor biographical information http://www.loc.gov/catdir/bios/jhu051/2003026945.html
Publisher description http://www.loc.gov/catdir/description/jhu051/2003026945.html
Format:
Books
Publication Date
2004
Excerpt:
Hope & despair : how perceptions of the future shape human behavior / Reading, Anthony.
by
Perreault, William D.
Format:
Books
Publication Date
1996
Excerpt:
plans -- Implementing and controlling marketing plans: evolution and revolution -- Managing marketing