2 Results
00IIE
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
Available: Copies:
Cover image for Introduction to operations and supply chain management
by 
Bozarth, Cecil C.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Sales and operations planning (aggregate planning) -- 13. Managing inventory throughout the supply chain
Available: Copies: