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1984-1994
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Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by
Engel, James F.
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Publication Date
1994
Excerpt:
Mercadotecnia -- Administración.
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Marketing management : a strategic planning approach
Marketing management : a strategic planning approach
by
Buell, Victor P.
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Publication Date
1984
Excerpt:
Mercadotecnia -- Administración.
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