Search Results for Consumer research.

119 Results
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Cover image for Consumer research methods
Consumer research methods
by 
Fitchett, James, editor of compilation.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer research methods / Fitchett, James, editor of compilation.
Available: Copies:
Cover image for Qualitative consumer & marketing research
Qualitative consumer & marketing research
Qualitative consumer & marketing research
by 
Belk, Russell W., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Qualitative consumer & marketing research / Belk, Russell W., author.
Available: Copies:
Cover image for Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry
Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry
Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry
by 
Burger, Wouter.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Searching for the South African self-directed consumer : a research report into the level of self
Available: Copies:
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Online consumer behavior : theory and research in social media, advertising, and e-tail / Close
Available: Copies:
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Product innovation toolbox : a field guide to consumer understanding and research / Beckley
Available: Copies:
Cover image for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
by 
Bearden, William O., 1945-. Handbook of marketing scales.
Format: 
Books
Publication Date 
2011
Excerpt: 
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
Available: Copies:
Cover image for Marketing management
Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets
Available: Copies:
Cover image for The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions
The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions
The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions
by 
Basson, Haneke
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
African consumer's brand perceptions / Basson, Haneke
Available: Copies:
Cover image for The psychology of advertising
The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
Consumers -- Attitudes.
Available: Copies:
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
Available: Copies:
Cover image for An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall
An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall
An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall
by 
Mbatha, Lethukuthula Ayanda.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Consumers -- Research -- South Africa -- Johannesburg.
Available: Copies:
Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Understanding the consumer : Defining the consumer ; Customer segmentation ; Creating a customer profile
Available: Copies:
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