by
Broadbent, Simon.
Format:
Books
Publication Date
1988
Excerpt:
The advertiser's handbook for budget determination / Broadbent, Simon.
by
Kelley, Larry D., 1955-
Format:
Electronic Resources
Publication Date
2015
Excerpt:
with a Communication Budget -- Setting Communication Objectives -- Communication Idea and Briefing
by
Sissors, Jack Zanville, 1919-
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html
Format:
Books
Publication Date
2002
Excerpt:
-- Media Selection Rationale -- Media Strategy -- Flowchart and Budget -- Post-Buy Evaluation -- The