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Cover image for Beyond branding : how the new values of transparency and integrity are changing the world of brands
Beyond branding : how the new values of transparency and integrity are changing the world of brands
Beyond branding : how the new values of transparency and integrity are changing the world of brands
by 
Ind, Nicholas.
Format: 
Books
Publication Date 
2005 2003
Excerpt: 
Brand name products.
Available: Copies:
Cover image for Absolute honesty : building a corporate culture that values straight talk and rewards integrity
Absolute honesty : building a corporate culture that values straight talk and rewards integrity
by 
Johnson, Larry, 1947-
Format: 
Books
Publication Date 
2003
Excerpt: 
honesty. Whether your primary objective is to create a memorable brand, build market share, increase
Available: Copies:
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