Search Results for Research.

IIE

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Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research

Peters, Luise.

Format:

Computer file

Publication Date

2012

Excerpt:

platforms through participatory action research / Peters, Luise.

Available: Copies:

Architecting experience : a marketing science and digital analytics handbook

Wheeler, Scot R.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

Digital and Direct Marketing Master's programs and professionals in IT, Research, and Marketing.

Available: Copies:

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

Ngobeni, Lesego.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research.

Available: Copies:

How clothing colour affects personal brand communiction and perception

Mokoena, Kamogelo.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

International Advertising -- Agency Selection -- Advertising Research -- Creative Decisions -- Media Selection

Available: Copies:

Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Mpendukana, Sibonile.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

-- Communications research : foundational methods / Anders Gronstedt and Clarke L. Caywood-- Communications research

Available: Copies:

Marketing communications : integrating offline and online with social media

Smith, P. R. (Paul Russell), 1957-

Format:

Books

Publication Date

2011

Excerpt:

/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying

Available: Copies:

Integrated brand marketing and measuring returns

Kitchen, Philip J.

Format:

Books

Publication Date

2010

Excerpt:

audiences, and know through campaign research and evaluation, how the component parts of integrated brand

Available: Copies:

Advertising campaign strategy : a guide to marketing communication plans

Parente, Donald.

Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html

Format:

Books

Publication Date

2006

Excerpt:

part one : understanding clients and consumers -- Ch. 3. The research foundation, part two : market

Available: Copies:

Advertising and promotion : communicating brands

Hackley, Christopher E.

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- Research.

Available: Copies:

Does your marketing sell? : the secret of effective marketing communications

Moore, Ian.

Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030359.html

Format:

Books

Publication Date

2005

Excerpt:

marketing experience, hundreds of real case studies, the pick of marketing communications research, and the

Available: Copies:

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