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Cover image for What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?
What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?
What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?
by 
Almendro, Jennifer.
Format: 
Manuscript
Publication Date 
2011
Excerpt: 
What colour is your poison? : on what basis, referring to packaging, do adults choose sweet
Available: Copies:
Cover image for Emotional branding : the new paradigm for connecting brands to people
Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
with Presence: A Fresh, New Approach -- Emotional Packaging: The Half-Second Commercial -- Emotional
Available: Copies:
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