Search Results for Marketing.

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Cover image for Creative marketing : an extended metaphor for marketing in a new age
Creative marketing : an extended metaphor for marketing in a new age
Creative marketing : an extended metaphor for marketing in a new age
by 
Fillis, Ian.
Format: 
Books
Publication Date 
2006
Excerpt: 
Creative marketing : an extended metaphor for marketing in a new age / Fillis, Ian.
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Cover image for Welcome to the creative age : bananas, business and the death of marketing
Welcome to the creative age : bananas, business and the death of marketing
Welcome to the creative age : bananas, business and the death of marketing
by 
Earls, Mark.
Table of contents http://www.loc.gov/catdir/toc/wiley031/2002512721.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Welcome to the creative age : bananas, business and the death of marketing / Earls, Mark.
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Cover image for Strategic creativity : a business field guide to advertising, branding, and design
Strategic creativity : a business field guide to advertising, branding, and design
Strategic creativity : a business field guide to advertising, branding, and design
by 
Landa, Robin, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Communication in marketing.
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Cover image for Brand enigma : decoding the secrets of your brand
Brand enigma : decoding the secrets of your brand
Cover image for Management and creativity : from creative industries to creative management
Management and creativity : from creative industries to creative management
Management and creativity : from creative industries to creative management
by 
Bilton, Chris.
Table of contents only http://www.loc.gov/catdir/toc/ecip067/2006002731.html
Format: 
Books
Publication Date 
2007
Excerpt: 
marketing to creative consumption -- The politics of creativity.
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Cover image for Juicing the orange : how to turn creativity into a powerful business advantage
Juicing the orange : how to turn creativity into a powerful business advantage
Juicing the orange : how to turn creativity into a powerful business advantage
by 
Fallon, Pat.
Table of contents http://www.loc.gov/catdir/toc/ecip065/2005036310.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing.
Available: Copies:
Cover image for Design
Design
Design
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Produits nouveaux -- Marketing.
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Cover image for The pirate inside : building a challenger brand culture within yourself and your organization
The pirate inside : building a challenger brand culture within yourself and your organization
The pirate inside : building a challenger brand culture within yourself and your organization
by 
Morgan, Adam.
Books24x7 http://www.books24x7.com/marc.asp?bookid=11256
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=219706
ebrary http://site.ebrary.com/id/10300671
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117396
MyiLibrary http://www.myilibrary.com?id=27115
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Most marketing and branding books fall into one of two camps: either they are about leaders or they
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Cover image for Innovating the corporation : creating value for customers and shareholders
Innovating the corporation : creating value for customers and shareholders
Innovating the corporation : creating value for customers and shareholders
by 
Kuczmarski, Thomas D., 1951-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00034869.html
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
recognized experts in the marketing of new products and services. Their Guaranteed Innovation System has
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Cover image for Disruption : overturning conventions and shaking up the marketplace
Disruption : overturning conventions and shaking up the marketplace
Disruption : overturning conventions and shaking up the marketplace
by 
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Format: 
Books
Publication Date 
1996
Excerpt: 
Disruption, the groundbreaking new book by global advertising and marketing authority Jean-Marie Dru. To put
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