2 Results
00IIE
Cover image for How customers think : essential insights into the mind of the market
by 
Zaltman, Gerald.
Format: 
Books
Publication Date 
2003
Excerpt: 
consensus maps -- Memory's fragile power -- Memory, metaphor, and stories -- Stories and brands -- Part III
Available: Copies:
Cover image for Cracking creativity : the secrets of creative genius
by 
Michalko, Michael, 1940-
Format: 
Books
Publication Date 
2001 1998
Excerpt: 
learned? This is the book that answers those questions and more, bringing life-changing creative
Available: Copies: