Search Results for Consumer behaviour

IIE
15 Results
000000000000IIE
Cover image for Applied consumer behaviour
Applied consumer behaviour
by 
Evans, Martin (Martin J.)
Format: 
Books
Publication Date 
1996
Excerpt: 
Applied consumer behaviour / Evans, Martin (Martin J.)
Available: Copies:
Cover image for Buyer behaviour : understanding consumer psychology and marketing
Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus
Available: Copies:
Cover image for Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands
Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands
Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands
by 
Makhafola, Kelebogile.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
by 
Mujeer, A. Qasim.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for The eye of the driver : an analysis of what men and women see in luxury cars
The eye of the driver : an analysis of what men and women see in luxury cars
The eye of the driver : an analysis of what men and women see in luxury cars
by 
Pougnet, Jacqueline.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
by 
Bearden, William O., 1945-. Handbook of marketing scales.
Format: 
Books
Publication Date 
2011
Excerpt: 
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
Available: Copies:
Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
by 
Versfeld, R. Andrew.
Format: 
Computer file
Publication Date 
2009
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for Why we buy : the science of shopping
Cover image for Consumer behavior
Consumer behavior
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior / Blackwell, Roger D.
Available: Copies:
Cover image for Market opportunity analysis : text and cases
Market opportunity analysis : text and cases
by 
Stevens, Robert E., 1942-
Table of contents http://www.loc.gov/catdir/toc/ecip0513/2005015271.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for Consumer behavior : a strategic approach
Consumer behavior : a strategic approach
by 
Assael, Henry.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior : a strategic approach / Assael, Henry.
Available: Copies:
Go to:Search ResultsTop of Page