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Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
; Preparing a marketing research brief ; Auditing a market ; Constructing a SWOT ; Competitor analysis ; The
Available: Copies:
Cover image for The business marketing course : managing in complex networks
The business marketing course : managing in complex networks
by 
Ford, David, 1944-
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001056905.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0664/2001056905-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001056905.html
Format: 
Books
Publication Date 
2002
Excerpt: 
a single relationship -- Auditing business relationships -- Building Offering: Developing the
Available: Copies:
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