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Cover image for In search of a new logic for marketing : the foundation of contemporary marketing theory
In search of a new logic for marketing : the foundation of contemporary marketing theory
by 
Grönroos, Christian, 1947-
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006032096.html
Format: 
Books
Publication Date 
2007
Excerpt: 
In search of a new logic for marketing : the foundation of contemporary marketing theory / Grönroos
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Cover image for Marketing communications : contexts, strategies, and applications
Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
Communication theory ; Linear model of communication ; Process of adoption, process of diffusion
Available: Copies:
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