14 Results
000000000000IIE
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2020
Excerpt: 
Introduction -- 1. The nature of strategic marketing --Section 1: Market opportunity analysis --2
Available: Copies:
by 
Belz, Frank-Martin.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketer Perspective -- The Nature of Price Systems -- 10.Convenience -- Consumption and Convenience
Available: Copies:
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global
Available: Copies:
Cover image for Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2009
Excerpt: 
Introduction -- 1. The nature of strategic marketing --Section 1: Market opportunity analysis --2
Available: Copies:
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
The nature and scope of marketing. The field of marketing -- The dynamic marketing environment
Available: Copies:
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
1. The nature of marketing. -- 2. The global marketing environment. -- 3. Understanding customer
Available: Copies:
by 
Strydom, Johan.
Format: 
Books
Publication Date 
2004
Excerpt: 
Ch. 1 The nature of marketing -- Ch. 2 The modern marketing environment of business -- Ch. 3
Available: Copies:
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
, services, and ideas -- Strategies for new products and the product life cycle -- The nature of the supply
Available: Copies:
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2002
Excerpt: 
Wales: 'natural revival' -- 8. Brand Western Australia: 'Holidays of an entirely different nature' -- 9
Available: Copies:
by 
Ford, David, 1944-
Format: 
Books
Publication Date 
2002
Excerpt: 
Understanding Business Marketing and Purchasing -- The nature of business markets -- A definition
Available: Copies:
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Satisfaction -- The Nature of High-Performance Businesses -- Delivering Customer Value and Satisfaction
Available: Copies:
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
1999
Excerpt: 
applications to today's world of sports. This contemporary text illustrates the complex and diverse nature of
Available: Copies: