13 Results
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Cover image for Social media explained : untangling the world's most misunderstood business trend
by 
Schaefer, Mark W.
Format: 
Books
Publication Date 
2014
Excerpt: 
Social media explained : untangling the world's most misunderstood business trend / Schaefer, Mark
Available: Copies:
by 
Safko, Lon.
Format: 
Books
Publication Date 
2013
Excerpt: 
The fusion marketing bible : fuse traditional media, social media, and digital media to maximize
Available: Copies:
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
, Online, Social Media, and Mobile Marketing -- Part 4 Extending Marketing -- 18. Creating Competitive
Available: Copies:
Cover image for Marketing
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2019
Excerpt: 
organisation? What role does marketing communication play in the marketing mix? How does social media impact
Available: Copies:
Cover image for MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing
Available: Copies:
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
Cover image for Nontraditional media in marketing and advertising
by 
Blakeman, Robyn, 1958-
Format: 
Books
Publication Date 
2014
Excerpt: 
Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-
Available: Copies:
Cover image for How to sell to retail : the secrets of getting your product to market
by 
Rayner, Clare.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Your online presence -- Your social media presence -- Wrapping up -- 03.People -- Introduction
Available: Copies:
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Marketing in the digital age. Internet marketing ; Social media marketing ; Mobile marketing ; Databases for
Available: Copies:
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media.
Available: Copies:
by 
Darroch, Jenny.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution
Available: Copies:
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
Social media.
Available: Copies: