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The marketing gurus : lessons from the best marketing books of all time

Murray, Chris, 1951-

Format:

Books

Publication Date

2010

Excerpt:

The marketing gurus : lessons from the best marketing books of all time / Murray, Chris, 1951-

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Brand failures : the truth about the 100 biggest branding mistakes of all time

Haig, Matt.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures

Format:

Books

Publication Date

2003

Excerpt:

Brand failures : the truth about the 100 biggest branding mistakes of all time / Haig, Matt.

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Credibility marketing : build your business by becoming a recognized expert (without investing a lot of time or money)

Chambers, Larry, 1947-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2001005094-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2001005094-d.html

Format:

Books

Publication Date

2002

Excerpt:

lot of time or money) / Chambers, Larry, 1947-

Available: Copies:

Principles of strategic communication

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

theories of strategic communication while at the same time outlining how to apply them to everyday practice

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Marketing 5.0 : technology for humanity

Kotler, Philip, author.

https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site

Format:

Books

Publication Date

2021

Excerpt:

strategy doesn't fit all -- The next tech : it's time for human-like technologies to take off -- The new CX

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Marketing 4.0 : moving from traditional to digital

Kotler, Philip, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

ways to encourage it, and strategies for growing one customized experience at a time using powerful

Available: Copies:

Designing brand identity : an essential guide for the whole branding team

Wheeler, Alina.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html

Format:

Books

Publication Date

2013

Excerpt:

-book - Full text from Dawsonera. To print, you will need to select one page at a time</a>

Available: Copies:

The marketing manifesto

Hood, David J.

Format:

Books

Publication Date

2013

Excerpt:

leadership: it is time to step up to the mark.

Available: Copies:

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

naming new products and brand extensions --Ch. 13. Managing brands over time -- Ch. 14. Managing brands

Available: Copies:

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

-- 15. Time series analysis -- 16. Market growth -- 17. Market share -- 18. Market demand -- 19. Market

Available: Copies:

The long tail : how endless choice is creating unlimited demand

Anderson, Chris, 1961-

Format:

Books

Publication Date

2007

Excerpt:

most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer

Available: Copies:

Identity and strategy : how individual visions enable the design of a market strategy that works

Rughase, Olaf G., 1968-

Format:

Books

Publication Date

2006

Excerpt:

identity and corresponding time-discrepancies for strategy making."--BOOK JACKET.

Available: Copies:

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