2 Results
00IIE
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
customer profitability through pricing Pricing basics: a 60-second primer ; Price hikes and drops: match
Available: Copies:
Cover image for Services marketing
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
1996
Excerpt: 
Supplementary Services -- Ch. 9. Understanding Costs and Developing Pricing Strategies -- Ch. 10. Communicating
Available: Copies: