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Cover image for The lovemarks effect : winning in the consumer revolution
The lovemarks effect : winning in the consumer revolution
by 
Roberts, Kevin, 1949-
Format: 
Books
Publication Date 
2006
Excerpt: 
Worldwide of ideas company Saatchi & Saatchi said that brands were running out of juice. In Lovemarks: the
Available: Copies:
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
calculate customer equity Customer equity: running the numbers ; Customer equity obstacles: difficulties of
Available: Copies:
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