Search Results for Product life cycle.

2 Results
00IIE
Cover image for Strategic marketing : theory and aplication for competitive advantage
Strategic marketing : theory and aplication for competitive advantage
Strategic marketing : theory and aplication for competitive advantage
by 
Venter, Peet.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
attractive market segments -- 6. Marketing strategies in the life cycle -- 7. Product and service innovation
Available: Copies:
Cover image for Applied strategic marketing
Applied strategic marketing
Applied strategic marketing
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Identifying a sustainable competitive advantage -- Competitive strategies -- Strategies in the product life
Available: Copies:
Go to:Search ResultsTop of Page