3 Results
000IIE
Cover image for The new strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Format: 
Books
Publication Date 
2004
Excerpt: 
Produits de marque -- Gestion.
Available: Copies:
Cover image for Competitive marketing : a strategic approach
by 
O'Shaughnessy, John, 1927-
Format: 
Books
Publication Date 
1995
Excerpt: 
Marketing -- Gestion.
Available: Copies: