by
Busch, Paul S.
Format:
Books
Publication Date
1985
Excerpt:
Marketing : strategic foundations / Busch, Paul S.
by
O'Shaughnessy, John, 1927-
Format:
Books
Publication Date
1995
Excerpt:
Competitive marketing : a strategic approach / O'Shaughnessy, John, 1927-
by
Norgan, Susan.
Format:
Books
Publication Date
1994
Excerpt:
Marketing management : a European perspective / Norgan, Susan.
by
David, Fred R.
Table of contents http://swbplus.bsz-bw.de/bsz284666025inh.htm
Table of contents http://catdir.loc.gov/catdir/toc/ecip066/2006001629.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip066/2006001629.html
Format:
Books
Publication Date
2009
Excerpt:
-- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation
by
Keller, Kevin Lane, 1956-
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format:
Books
Publication Date
2008
Excerpt:
Marketing.
by
Mintzberg, Henry.
Format:
Books
Publication Date
2005
Excerpt:
Westley -- Strategic thinking as "seeing" / Henry Mintzberg -- Seeing a symphony / Mozart -- "Marketing
by
Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format:
Books
Publication Date
2004
Excerpt:
Marketing.
by
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html
Format:
Books
Publication Date
2001
Excerpt:
Marketing -- Management.
by
David, Fred R.
Format:
Books
Publication Date
2001
Excerpt:
: Management Issues -- Ch. 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues -- Ch
by
David, Fred R.
Format:
Books
Publication Date
1999
Excerpt:
strategies: management issues -- Implementing strategies: marketing, finance/accounting, R & D, and CIS