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Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles
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Cover image for Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
by 
Hasen, Jeff, 1958-
Format: 
Books
Publication Date 
2012
Excerpt: 
's Effect on Mobile's Growth: Businesses, Especially Retail, Feel the Pinch -- ch. 18 Behavior Changes Seen
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Cover image for A quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage
A quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage
A quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage
by 
Richardson, Neil.
Format: 
Electronic Resources
Publication Date 
2010
Excerpt: 
communicate -- Consider your situation -- Consider your situation (II) -- Harvest knowledge -- Nurture growth
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