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Cover image for Youthnation : building remarkable brands in a youth-driven culture
Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
youth-driven youth marketing ungdoms marketing ungdomsdrevet
Available: Copies:
Cover image for How cool brands stay hot : branding to Generation Y
How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
co-creation -- A soap called `ME': youth's new narcissism -- Millennial myths: debunking conceptions
Available: Copies:
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