Search Results for Consumer behavior -- Forecasting.

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Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Understanding market opportunities -- Understanding consumer buying behavior -- Understanding organizational
Available: Copies:
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
. Understanding consumer buying behavior -- ch. 5. Understanding organizational markets and buying behavior -- ch
Available: Copies:
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Market segmentation, targeting and positioning -- 9. Consumer behavior -- 10. Business-to-business (B2B
Available: Copies:
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation
Available: Copies:
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer Behavior -- The Major Factors Influencing Buyer Behavior -- The Buying Decision Process -- The
Available: Copies:
Cover image for How hits happen : forecasting predictability in a chaotic marketplace
How hits happen : forecasting predictability in a chaotic marketplace
by 
Farrell, Winslow.
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer behavior -- Forecasting.
Available: Copies:
Cover image for The Popcorn report : Faith Popcorn on the future of your company, your world, your life.
The Popcorn report : Faith Popcorn on the future of your company, your world, your life.
by 
Popcorn, Faith.
Format: 
Books
Publication Date 
1992 1991
Excerpt: 
Consumer behavior -- Forecasting.
Available: Copies:
Cover image for The Popcorn report : revolutionary trend predictions for marketing in the 90s.
The Popcorn report : revolutionary trend predictions for marketing in the 90s.
The Popcorn report : revolutionary trend predictions for marketing in the 90s.
by 
Popcorn, Faith.
Format: 
Books
Publication Date 
1992 1991
Excerpt: 
Consumer behavior -- Forecasting.
Available: Copies:
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf
Format: 
Books
Publication Date 
1988
Excerpt: 
markets and buyer behavior -- Analyzing organizational markets and buyer behavior -- Analyzing competitors
Available: Copies:
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