Creativity, Inc. : building an inventive organization
Title:
Creativity, Inc. : building an inventive organization
Author:
Mauzy, Jeff.
ISBN:
9781578512072
Personal Author:
Publication Information:
Boston, Mass. : Harvard Business School Press, c2003.
Physical Description:
xvi, 232 p. ; 25 cm.
General Note:
Includes index.
Contents:
Pt. 1. Creative Thinking -- 1. The Dynamics That Underlie Creative Thinking -- 2. Becoming Creatively Fit as an Individual -- 3. Breaking and Making Connections for an Enterprise -- Pt. 2. Climate -- 4. The Climate for Creativity in an Enterprise -- 5. Personal Creative Climate: The Bubble -- Pt. 3. Action -- 6. Leadership: Fostering Systemic Creativity -- 7. Purposeful Creativity -- 8. Sustaining the Change.
Abstract:
"Innovations, by definition, change and improve the status quo. Mostly, they do so in small ways, such as a twist on an already existing idea. But when they do so in big ways - such as a new idea altogether - innovations can catapult the inventing company years ahead of competitors." "Those kinds of innovations - from the wheel to the assembly line, from the pen to the PC - are born of creativity. And many companies are allowing this critical wellspring to run dry. In Creativity, Inc., Jeff Mauzy and Richard Harriman marshal forty years of research into how creative ideas happen and how they become innovations to reveal a set of fundamental principles for infusing creativity into every aspect of an organization."--BOOK JACKET.
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