2 Results
00IIE
Cover image for The masterbrand mandate : the management strategy that unifies companies and multiplies value
by 
Upshaw, Lynn B., 1947-
Format: 
Books
Publication Date 
2000
Excerpt: 
/ Upshaw, Lynn B., 1947-
Available: Copies:
Cover image for Building brand identity : a strategy for success in a hostile marketplace
by 
Upshaw, Lynn B., 1947-
Format: 
Books
Publication Date 
1995
Excerpt: 
Building brand identity : a strategy for success in a hostile marketplace / Upshaw, Lynn B., 1947-
Available: Copies: