Is game simulation adding value towards brand management and leadership in adolescents?

Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brand

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

Could the black diamond spending culture have an impact on a brand's health?

Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?

Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and ego

The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburg

Building powerful South African brands through sensory branding

What women want : do car brands really know how to engage with black females?

Silence as a crisis communications strategy on social media

The evolution of black branding and the death of brand loyalty

Video game storytelling : what every developer needs to know about narrative techniques