Brands and branding South Africa 2016.

Context planning and channel innovation : reading pack

Principles of strategic thinking : reading pack.

Brand strategy 3 : reading pack.

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

The importance of internal communication within organisations towards building brand identity

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

The effect of corporate rebranding : National Lotteries Commission perspective

Organisational behaviour : global and Southern African perspectives