Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providers